Performance Marketing Manager

Performance Marketing Manager

Location: Tarlac/Clark/Manila/Cebu        
Shift: 7am-4pm, Mon-Fri              
Arrangement: Hybrid or Remote

Unlock your potential! 

+ Achieve MQL (Marketing Qualified Lead) targets for Australia, New Zealand, U.S. and Canada – Drive qualified lead volume through paid performance campaigns across Google Ads, Meta and LinkedIn, increasing TOA Global’s visibility and conversion in all four markets.

+ Maximize ROI for all paid campaigns – Deliver improved ROI across Google Ads, Meta and LinkedIn through continuous optimization, including full-funnel LinkedIn campaign strategy across all ad formats, lead magnet development and creative testing in partnership with the design team.

+ Enhance visibility of paid campaign performance – Provide detailed, insight-led reporting to internal stakeholders across all paid channels, ensuring data is actioned to improve results.

+ Communicate insights to guide marketing strategy – Use performance data, SEO and AEO (Answer Engine Optimization) signals to advise internal teams on content themes, lead magnet topics and campaign messaging that will resonate with target audiences.

Responsibilities 

+ Design and deliver performance marketing campaigns across Google Ads, Meta and LinkedIn, aligned to MQL targets for Australia, New Zealand, U.S. and Canada.

+ Optimize campaigns across all paid channels – including PPC, Display and the full suite of LinkedIn ad formats – to improve quality, cost-per-lead and conversion rates.

+ Ensure all ad campaigns are being delivered on time and within the allocated budget.

+ Apply SEO and AEO insights to inform content strategy, lead magnet topics and campaign messaging recommendations for the broader marketing team.

+ Analyze performance across all channels and produce clear, insight-led reports that drive decision-making for future campaigns.

+ Partner with the creative team to brief, test and refresh campaign assets as part of a structured optimization and testing cycle

+ Identify and recommend new channel opportunities and optimization strategies to grow lead volume and improve efficiency across all four markets

 

Personal Attributes

+ High Attention to Detail: Ensures accuracy in campaign execution, clear communication with both clients and internal stakeholders, and precise tracking and reporting.

+ Analytical: Interprets marketing data, identifies trends, and translates insights into actionable strategies.

+ Proactive: Identifies opportunities for improvement and takes initiative to optimize marketing campaigns and communications

+ Collaborative: Works effectively with cross-functional teams, including Growth teams ANZ & NA, content, design, CRM specialists, and external partners, to execute integrated marketing campaigns.

+ Results-Driven: Focused on achieving KPIs, improving campaign performance, and maximizing ROI.

+ Strong Communicator & Presenter: Translates performance data and campaign insights into clear, actionable recommendations for stakeholders Strong Communicator & Presenter: Clearly explain marketing strategies and data insights to stakeholders to ensure alignment and execution.#x2014; going beyond reporting numbers to shaping strategy.

+ Organized: Manages simultaneous campaigns across four markets and multiple platforms with precision — prioritizing effectively, meeting deadlines and maintaining quality throughout.

+ Adaptable & Resilient: Thrives in a fast-paced, evolving marketing landscape and quickly adjusts to new challenges or priorities. 

+ Audience-Obsessed: Develops a deep understanding of the target prospect and uses that insight to sharpen targeting, craft compelling messaging and select lead magnet topics that drive qualified conversions.

+ Problem-Solver: Quickly identifies and resolves challenges in campaign execution, lead generation, and marketing operations.

Skills & Competencies

+ Analytical approach – Analytically minded with a data-driven approach and strong reporting skills

+ Exceptional communication skills – exceptional written and verbal communication with the ability to effectively manage l stakeholders

+ Excellent time management skills – with the ability to prioritize tasks effectively

+ Commitment to ongoing learning –obsessed with the digital landscape and keeping up to date with trends in technology and ad performance

+ Creative mindset –capable of thinking innovatively and 'outside the box’

+ Independent & Team Focused – able to work effectively independently and within a results-driven team environment

+ 3+ years Google Ads experience

+ 3+ years Meta Ads experience

+ 3+ years LinkedIn ads experience 

+ 3+ years Google Analytics experience

+ 3+ years Google Search Console Experience

+ Basic Web Development (HTML, CSS, Javascript etc) 

+ Strong SEO and AEO (Answer Engine Optimisation) knowledge – able to apply search and AI-answer visibility principles to inform campaign targeting, content recommendations and lead magnet strategy

+ Experience using project management tools  (Asana or similar) 

+ Knowledge of SEO tools and keyword research techniques (SEMrush or Ahrefs) 

+ Deep expertise in LinkedIn Ads across all formats – including Sponsored Content, Message Ads, Conversation Ads, Dynamic Ads and Lead Gen Forms – with a strong understanding of how each format serves different stages of the lead generation funnel

+ Creative collaboration – confident working with creative and design teams to brief, test and iterate on campaign assets as part of an ongoing optimisation cycle